SAY. MY. NAME. Call me Crypto.
It’s time to embrace being special – to stop hiding, covering up, and deflecting. Say hi to the haters because Crypto shines bright.
Why is the space so scared of what it is, and why is it running from a brand name and identity marketers and product builders dream about?
Crypto Frontier.
All frontiers and gold rushes begin with something worthwhile. Then they attract the best and worst. For every builder, dreamer, and adventurer, there is a swindler, scammer, and shady dealer. But they are not Crypto; we are.
Many in the space, myself included, sought distance from the unscrupulous parts and toward the broader impacts possible. So we invented names for the ‘good’ part of the space and sought distance from the bad. We said Crypto’s negative connotations don’t apply to Web3, the blockchain, or the decentralized internet. But in avoiding the negative, we lose what we are.
No more. Call me Crypto.
Web3, the blockchain: see, we are good and everything to everyone. We’re not here to flash or stir the pot. Currency is one use, and the technology is much more than money, JPEGs, and get-rich-quick schemes.
Yes, its initial application and use case is as money. A solution our financial system and each of us would benefit from. Not to get rich but instead to have a sounder system.
Call me Crypto.
“What’s in a name?” Juliet Capulet dreamed, and she found out it was a lot. How we reference, talk about, and use a name shapes what happens.
Web3 says we’re smart, fit in, and you can trust us. We play well with the insiders and status quo. Just a new iteration like before.
Blockchain says there’s real technology here. Look what computers can do. And isn’t that neat? Nothing bad about us, just nerds with our toys.
But Crypto is an outsider. Crypto changes things. It’s a new way of operating, a new system. And it works better than current systems.
Crypto isn’t here to leave you out in the cold but to help warm your hearth.
Call me by my name. Call me Crypto.
We started as Crypto. Let’s be Crypto.
We’ve been Crypto since 1983 when cryptographer David Chaum published a paper about the idea of cryptographic electronic money. The first user application of cryptography applied to money was later coined cryptocurrency.
Cryptography protects information and communications through codes so that only those for whom the information is intended can read and process it.
Cryptography is important in the digital age, where information and communication occur online.
Oh yeah, and that’s what Crypto is, what it does. Because, yes, Crypto is much more than cryptocurrencies; it’s cryptography – the art of writing or solving codes.
And the spotlight is searching for Crypto. Will we answer the call? The first application dreamed up for Crypto, its use as a currency, is ready for its moment on stage. Global financial systems are struggling, and Crypto as money has answers. Crypto must answer the first bell to become all the dreams possible thereafter.
And the name being called is Crypto. Will we answer it?
Say My Name.
When you’re the best version of yourself, people pay attention. Isn’t that what Crypto wants – people to pay attention to all it can do, mass adoption?
Then why hide behind the college freshman web history intro class named Web3? Or a server farm-sounding back-end technology named blockchain. Use those names when you’re specific and accurate; otherwise, SAY. MY. NAME.
Crypto is sexy. People want Crypto. We are Crypto.
So call me by my name. Call me Crypto.
