Theory

  • Your Brain is all Talk

    ByJR Boots

    Your brain is all talk. When the brain thinks something, you KNOW it’s true. But often, it isn’t. Our minds chatter: you won’t receive that financial windfall, cousin Betty will have success with her new relationship, and your friend Tim shouldn’t start that business. We’re captivated and listen with complete acceptance. Your brain knows ….

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    Unprecedented Opportunity

    ByJR Boots

    A precedent to navigate Precedents provide a guide or example for action. When prices are low, buy. When prices are high, sell. Nighttime signals it is time to return home, have dinner, and go to bed. If this, then do that. Unprecedented opportunity exists outside these well-known maxims. Precedents improve our aim by giving us…